Investor Relationship Management vs. Investor Acquisition & Relationship Management

Clearing up some confusion

Historically real estate firms have used Investor Relationship Management (IRM) software to communicate with and manage existing investors.  Born from Customer Relationship Management (CRM) software, these tools have focused primarily  on managing your current investor base and failed to solve three of the biggest pain points CRE investment firms face today: growing a strong investor base, promoting an offer through an online channel, and transacting and re-engaging with investors after an investment is realized.

Investor Acquisition & Relationship Management (IARM) solves these issues by combining an IRM tool with powerful online investor acquisition & marketing solutions, online offer promotion and investor transaction automation.  This allows firms to manage an investor base through the whole lifecycle of an investor – creating more value per investor.  The combination of these features creates a complete solution built to solve the modern challenges real estate investment firms face.

What is Sponsor Direct?

Sponsor Direct combines over 100 years of experience in commercial real estate investment, with the expertise gained from building and managing the #1 direct to investor CRE marketplace.

Building off this industry experience, 2 years was spent co-developing our product in partnership with leading CRE firms, the resulting software is currently being used to manage over 50,000 investors with $3.5B in investment dollars.

Sponsor Direct is an Investment Acquisition & Relationship Management solution for online fundraising and modern investment management, that enables your firm to scale more quickly and efficiently.  To learn more about Sponsor Direct, click here.

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